The food and beverage industry has a wide range of fields. If you say, "I don't cook, but I am great at eating and trust my palate," then you can make money this way, taking advantage of the development of technology and social media. Especially in recent times, not only cooking but also tasting, promoting, and evaluating food has become popular on television, YouTube, and social media.We talked to Onur Ziya Demir and&nbsp;Oğuz Yenihayat, known as <a fr-original-style="" href="https://www.youtube.com/channel/UCVR8Fd0umV7PS7WryggxaDQ" rel="noopener noreferrer" style="color: rgb(9, 9, 9); text-decoration: none; background-color: transparent; outline: none; cursor: pointer; transition: color 0.3s ease 0s; touch-action: manipulation; -webkit-user-select: auto; box-sizing: border-box;" target="_blank">"Ayaküstü Lezzetler</a>" on YouTube, for those who have a passion for food and beverages and think, "It would be nice if I could make money too." Demir and Yenihayat, who developed interest in food and beverages in their former business life, met at a press conference and have been tasting and finding out together ever since, so to speak. The duo's entry into social media and later on YouTube started as a social responsibility project. Let's hear their story, interest in food and beverages, and suggestions for those who want to get in the field.- How did you decide to launch "Ayaküstü Lezzetler" channel? Is there a story behind?Onur Ziya Demir: Ayaküstü Lezzetler actually emerged as a social responsibility project. We launched the project for the survival of restaurants, but it turned into guiding our followers to what was right and delicious. The table is a comfortable and delicious space for us. We come together at the table as two friends who enjoy eating. We went to countless restaurants to eat together after our paths crossed. However, during the pandemic, we were all staying at home, and restaurants were closed for a long time. An industry that was directly related to us was disappearing, and historic restaurants were closing down. "We have to do something," we said, and thought of embarking on our YouTube journey. But the motive was to support real artisans whose taste we trust and who use fine ingredients. We decided to go ahead with this.Oğuz Yenihayat:&nbsp;We shared the first videos we shot on IGTV, Instagram, which we have been addressing for many years. Our content was good, our conversation was enjoyable, and we were getting positive feedback, but it is so difficult to watch a video for almost 1 hour on Instagram. During this period, İlkay Kaya, the head of our production team, who we were able to pay after six months, also contributed a lot. Even though we appear on the screen; shooting, editing, and getting the videos ready for broadcasting is very time-consuming. He was unfamiliar with YouTube as well, but we began our journey thinking, "It will be alright on the night" and in the following weeks, we saw and learned what it was like to shoot and edit videos. Our production team got stronger when Demirhan Argun joined. We now have two separate teams and a system that works faster.<blockquote fr-original-style="color: rgb(9, 9, 9); border-color: rgb(255, 206, 20); border-width: 4px; font-style: italic; padding-left: 10px;" style="color: rgb(9, 9, 9); border-color: rgb(255, 206, 20); border-width: 4px; font-style: italic; padding-left: 10px; margin: 0px 0px 1em; border-left-style: solid; box-sizing: border-box;">"Our biggest reward was when shop owners and artisans who could hardly do any business called us after the videos and said, "We couldn't keep up with the work in the shop." It is a great pleasure to touch people who do their jobs well. Its joy cannot be repaid with money or anything else."</blockquote><img src="https://images.aposto.com/2022/6/1/1658736105443.jpeg" style="display: block; vertical-align: top; margin: 5px auto; text-align: center; width: 100%; max-width: 550px; border-style: none; position: relative; cursor: pointer; padding: 0px 1px; box-sizing: border-box;" width="550" ratio="0.80" fr-original-style="display: block; vertical-align: top; margin: 5px auto; text-align: center; width: 100%; max-width: 550px;" fr-original-class="fr-draggable">Ayaküstü Lezzetler- Why is "Ayaküstü Lezzetler" so popular? Is there anything special you think you succeeded in?Onur Ziya Demir: It would not be a lie to say that we did not make an extra effort to be successful, but we were very careful about the places we chose. Our key word is "sincerity." We are candid in the videos as we are in real life. Ayaküstü Lezzetler is more than a food guide, it reflects the good time two good friends spend together. When people watch it, they remember the tables where they get together with their close friends. We think this is the fundamental reason why we have grown so fast and are watched so much. We pay attention to how we speak, dress and we show respect for the masters in our videos.Oğuz Yenihayat:&nbsp;Onur summarized it very well. We have no commercial ties with any businesses and never want to establish one. We own our content. We have a responsibility to those who follow us. First and foremost, there is a great trust we have built so far.- Do you currently make money on YouTube?&nbsp;Can this be seen as an income that a person can consider as a single job?Onur Ziya Demir: We set out on this journey without the expectation of making money; however, to make a sustainable guide, everyone needs to be happy and focus on their work. For this reason, it was very significant to have sponsors who believed in us. This field can be considered one person's only job. I can say that continuity increases the rate of income you will get. When the viewer go to your YouTube channel on the same day at the same time next week, they should see new content. They should understand that you take this issue seriously. It is the only way you can make money.- You visit, recognize and promote many places. How would you describe the pleasure you get while traveling and tasting?For us, discovering a new place, going to a particular restaurant there, and seeing its architecture, traffic, and welfare level up close opens our horizons. At the same time, we try to reach more locals by communicating with the shop owners or the neighborhood. We usually connect better through communication and tell those who follow us. The more you travel, the better you can make comparisons and understand the world you live in. Whether it's a high-budget trip or an inexpensive one, on foot. Even in your closest neighborhood, there is a place you haven't seen or a flavor you haven't tasted.<blockquote fr-original-style="color: rgb(9, 9, 9); border-color: rgb(255, 206, 20); border-width: 4px; font-style: italic; padding-left: 10px;" style="color: rgb(9, 9, 9); border-color: rgb(255, 206, 20); border-width: 4px; font-style: italic; padding-left: 10px; margin: 0px 0px 1em; border-left-style: solid; box-sizing: border-box;">"The world is our home, and there are many rooms in this house that we have not yet visited. We don't intend to stay in the same room forever."</blockquote>- Finally, what is your advice for those who want to follow a pleasant career path by traveling-eating-promoting?Dreams are always bigger than reality. People who do not dream cannot be successful. We have closed our ears to those who say: "No, you will not succeed." Create your style if you want to build a career by traveling, eating, and promoting. If you are aiming for a career in this way, make sure you are different from others. Be able to tell not only what you like but also what you don't like with great sincerity. And most importantly, don't force yourself to do this for money, but live the way you are even without social media.<blockquote fr-original-style="color: rgb(9, 9, 9); border-color: rgb(255, 206, 20); border-width: 4px; font-style: italic; padding-left: 10px;" style="color: rgb(9, 9, 9); border-color: rgb(255, 206, 20); border-width: 4px; font-style: italic; padding-left: 10px; margin: 0px 0px 1em; border-left-style: solid; box-sizing: border-box;">"If something is in your dough, that story will eventually become good bread."</blockquote>

The journey of YouTube channel called "Ayaküstü Lezzetler", which means "flavors on the go", launched by Onur Ziya Demir and Oğuz Yenihayat as a social responsibility project.

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